Comments on: The Rise and Rise of Content Marketing http://understandandserve.com/2010/01/11/the-rise-and-rise-of-content-marketing/ The customer is king. Really Thu, 09 Sep 2010 23:55:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Rex Dixon http://understandandserve.com/2010/01/11/the-rise-and-rise-of-content-marketing/comment-page-1/#comment-19 Rex Dixon Thu, 21 Jan 2010 15:28:35 +0000 http://understandandserve.com/?p=47#comment-19 @Jeremy - btw, just found this article about @Performable on XConomy from yesterday - http://bit.ly/6TKXtS - you should definitely give them a look and yes, they are in a closed beta but seem to be very customer focused. Oh, and I just noticed how the site linked the above sites for anyone that likes to click and run - A/B Tests was incorrect - the site is - http://www.abtests.com/ - and - it's http://www.performable.com/ - not what you saw in the original comment! @Jeremy – btw, just found this article about @Performable on XConomy from yesterday – http://bit.ly/6TKXtS – you should definitely give them a look and yes, they are in a closed beta but seem to be very customer focused. Oh, and I just noticed how the site linked the above sites for anyone that likes to click and run – A/B Tests was incorrect – the site is – http://www.abtests.com/ – and – it’s http://www.performable.com/ – not what you saw in the original comment!

]]> By: Jeremy http://understandandserve.com/2010/01/11/the-rise-and-rise-of-content-marketing/comment-page-1/#comment-11 Jeremy Thu, 14 Jan 2010 22:34:07 +0000 http://understandandserve.com/?p=47#comment-11 Rex Excellent point. Better consumer insight on the front end, smart use of social and a heavy emphasis on metrics on the back end - a/b testing, site/page performance, time spent, click thrus etc, etc. Ultimately everything has to work as part of a holistic, strategic approach to engaging users. Rex

Excellent point. Better consumer insight on the front end, smart use of social and a heavy emphasis on metrics on the back end – a/b testing, site/page performance, time spent, click thrus etc, etc. Ultimately everything has to work as part of a holistic, strategic approach to engaging users.

]]> By: Rex Dixon http://understandandserve.com/2010/01/11/the-rise-and-rise-of-content-marketing/comment-page-1/#comment-9 Rex Dixon Thu, 14 Jan 2010 21:12:10 +0000 http://understandandserve.com/?p=47#comment-9 What about some a/b testing (http://www.abtesting.com)or even using a service such as Performable (http://www.performable.com)? Results for a web site are not just magic bullets, but it's been proven time and time again that if you test a page, people will react differently. After all, while content may be king - if you have no one reading or driving towards the content - how can you achieve conversions to your product or cause? What about some a/b testing (http://www.abtesting.com)or even using a service such as Performable (http://www.performable.com)? Results for a web site are not just magic bullets, but it’s been proven time and time again that if you test a page, people will react differently. After all, while content may be king – if you have no one reading or driving towards the content – how can you achieve conversions to your product or cause?

]]> By: Tweets that mention The Rise and Rise of Content Marketing – Understand And Serve -- Topsy.com http://understandandserve.com/2010/01/11/the-rise-and-rise-of-content-marketing/comment-page-1/#comment-5 Tweets that mention The Rise and Rise of Content Marketing – Understand And Serve -- Topsy.com Wed, 13 Jan 2010 02:47:48 +0000 http://understandandserve.com/?p=47#comment-5 [...] This post was mentioned on Twitter by Editorial Director, jezmo. jezmo said: Thoughts on content marketing. http://bit.ly/84sHL9 [...] [...] This post was mentioned on Twitter by Editorial Director, jezmo. jezmo said: Thoughts on content marketing. http://bit.ly/84sHL9 [...]

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