Comments on: Why Companies Must Lead, Not Consumers http://understandandserve.com/2010/02/05/why-companies-must-lead-not-consumers/ The customer is king. Really Thu, 09 Sep 2010 23:55:09 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: 3 Lessons For Successful Co-creation – Understand And Serve http://understandandserve.com/2010/02/05/why-companies-must-lead-not-consumers/comment-page-1/#comment-2341 3 Lessons For Successful Co-creation – Understand And Serve Thu, 15 Apr 2010 22:29:57 +0000 http://understandandserve.com/?p=305#comment-2341 [...] 2) Don’t be passive about co-creation or crowdsourcing. Drive it. By which I mean choose a representative sample of your community and task (and inspire) them to deliver a tangible result based on a specific brief. Arguably what Unilever did is the exact opposite of Starbucks’ approach to their MyStarbucksIdea.com effort at co-creation which yielded, well, pretty much nada. [...] [...] 2) Don’t be passive about co-creation or crowdsourcing. Drive it. By which I mean choose a representative sample of your community and task (and inspire) them to deliver a tangible result based on a specific brief. Arguably what Unilever did is the exact opposite of Starbucks’ approach to their MyStarbucksIdea.com effort at co-creation which yielded, well, pretty much nada. [...]

]]> By: Miato http://understandandserve.com/2010/02/05/why-companies-must-lead-not-consumers/comment-page-1/#comment-72 Miato Sun, 07 Feb 2010 00:23:13 +0000 http://understandandserve.com/?p=305#comment-72 Super post, Need to mark it on Digg <a href="http://www.nolivefeel.com/" rel="nofollow">Miato</a> Super post, Need to mark it on Digg
Miato

]]> By: NAIJAJOBS VACANCIES: PZ Cussons Nigeria: IT Business Intelligence … | Management Business Wisdom http://understandandserve.com/2010/02/05/why-companies-must-lead-not-consumers/comment-page-1/#comment-71 NAIJAJOBS VACANCIES: PZ Cussons Nigeria: IT Business Intelligence … | Management Business Wisdom Sun, 07 Feb 2010 00:04:18 +0000 http://understandandserve.com/?p=305#comment-71 [...] Why Companies Must Lead, Not Consumers [...] [...] Why Companies Must Lead, Not Consumers [...]

]]> By: Why companies must lead, not consumers « Fredzimny's Blog http://understandandserve.com/2010/02/05/why-companies-must-lead-not-consumers/comment-page-1/#comment-68 Why companies must lead, not consumers « Fredzimny's Blog Sat, 06 Feb 2010 06:19:12 +0000 http://understandandserve.com/?p=305#comment-68 [...] Found at http://understandandserve.com/2010/02/05/why-companies-must-lead-not-consumers/ [...] [...] Found at http://understandandserve.com/2010/02/05/why-companies-must-lead-not-consumers/ [...]

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