Understand & Serve is a business and marketing consultancy. We provide research, planning, digital, social media and analytics solutions to companies and marketing agencies. The web has revolutionized the way people research brands, products and services. Our mission is to help marketers navigate this new world and improve three key business metrics: awareness, consideration and sales.
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- Joe Pulizzi
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- Simon Mainwaring
- Steve Farnsworth
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- The Conversation (HBR blog)
Recent Posts
- 4 Reasons To Love The Apple iPhone 4…video!
- The Razorfish 2010 Outlook Report: 5 Reasons To Expect More
- Brands Are Dead. Reputation Is King
- Lipstick On The Pig: BP’s Teachable Moment
- Cisco’s Social Strategy: Customer Engagement Isn’t Enough
- 3 Lessons For Successful Co-creation
- Social Is Useless If You Have Nothing To Say
- Comfortably Numb: Too Many Companies Still Aren’t Listening
- Case study: Why ad agencies make poor marketing partners
- A Spend Strategy Even Your CFO Will Love
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