Understand & Serve is a business and marketing consultancy. We help companies transform themselves and their relationships with customers and consumers. We provide strategic services in the following areas:
Customer and Consumer Insights
Using a matrix of digital, social media and consumer research, we work with companies and agencies to develop a comprehensive, 360 degree understanding of their customers.
Our role:
- Recommend, design and implement inputs
- Social media monitoring and insights
- Consumer research
- Database management
- Information analysis, interpretation and recommendations
- Dashboards and presentation development and delivery
Sales & Marketing Strategy
- Sales and marketing plans and tactics
- Company/customer needs alignment
- Stakeholder interviews, off-sites and work-sessions
- Design and develop objectives, strategies, plans and tactics
- Cross-enterprise collaboration guidance
- ROI metrics framework design
- Ongoing measurement and enhancement services
- Agency roster alignment and management
- Guide internal corporate alignment, processes and governance
Business/Technology Integration
- Alignment of implemented technologies with business goals
- Social media integration and optimization
- Digital/social go-to-market (GTM) strategies and tactics
- Enterprise User Experience (EUX)* framework and measurement
- ROI metrics frameworks
- On-going measurement and enhancement process and services
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